Résumé & Skills
- Senior communications leader with 15+ years of experience building and scaling high-impact PR, brand and content strategies for global technology, travel and lifestyle organizations.
- Proven track record driving earned media, executive visibility, brand positioning and integrated campaigns across consumer, B2B and industry audiences.
- Expert at translating complex products, emerging technologies and business priorities into compelling narratives that strengthen reputation, influence stakeholders and support business growth.
Professional Experience
ALTOUR is a globally recognized leader in corporate travel management dedicated to managing the complexities of connecting people so they can represent their brands in the most impactful way possible.
Sr. Manager, Public Relations
Remote (USA) • January 2026 - present
Responsibilities & accomplishments:
- Global PR Leadership
Lead global public relations strategy and manage PR team performance for a multinational business travel and events organization, overseeing brand positioning, executive visibility, media relations and external communications across corporate, client and trade audiences. - Earned Media Growth
Secured 200+ earned media placements in seven months across news, business, travel and industry outlets, including BBC, TODAY and Forbes, driving a 25% year-over-year increase in media coverage. - Digital Audience Growth
Develop and execute digital content campaigns across corporate website and social media (LinkedIn and Instagram), translating complex technology, AI and product concepts into accessible narratives and driving 20% audience growth, 30% greater reach and 56% higher engagement month over month. - Awards & Recognition
Own global awards strategy and execution, identifying high-value recognition opportunities and securing four prestigious award wins and seven additional nominations since January 2026. - Integrated Campaign Planning
Built and implemented integrated global marketing and communications calendars spanning PR, social media, web content and email, increasing organizational visibility, strengthening cross-functional coordination and improving campaign planning. - Strategic Communications Counsel
Partner with sales, product and executive leadership to align communications with business priorities, product launches and growth initiatives, providing strategic counsel on messaging, reputation management and external positioning. - Executive Communications
Develop speeches, executive talking points, media briefs and messaging frameworks for senior leadership, ensuring consistent brand positioning and strengthening executive visibility across media interviews, industry events, thought leadership and other high-profile external engagements.
Wanderu is the leading ground travel metasearch engine in North America and Europe. Wanderu helps travelers find, compare and book the best deals on bus and train travel through its website and mobile app.
- Case Studies
Director of Communications
Remote (USA) • July 2021 - December 2025
Responsibilities & accomplishments:
- Integrated Communications Leadership
Led communications and brand strategy across North America and Europe, overseeing earned media, content, social media, influencer programs and agency partners to drive brand growth and audience engagement. - Revenue & Organic Growth
Developed and executed integrated content and email marketing strategies that consistently generated 150%+ year-over-year growth in email-driven revenue and 30%+ year-over-year growth in organic website traffic. - Social Audience Growth
Led social media and influencer strategy, maintaining a 6%+ engagement rate while growing Instagram and TikTok audiences by 800%+ in six months through platform-specific content and audience development initiatives. - Product & Brand Storytelling
Partnered with senior leadership, product and technical teams to translate complex platform features and priorities into compelling narratives informed by proprietary data, market trends and competitive intelligence.
Public Relations Manager
Boston, MA • May 2015 - June 2021
Responsibilities & accomplishments:
- PR Function Development
Built and scaled strategic PR function from the ground up, driving 60% YoY growth in earned media coverage and securing features in The NY Times, Forbes and The Guardian, as well as a cover story in Inc. Magazine. - Data-Driven Media Relations
Developed newsworthy storylines by combining proprietary data, industry research and brand positioning, strengthening relationships with reporters across business, tech, travel and general interest media. - Integrated Marketing Campaigns
Planned and executed integrated campaigns across SEO, SEM, out-of-home, email and social media, coordinating cross-functional teams to deliver cohesive messaging and consistent execution across channels. - Brand & Audience Strategy
Established brand voice, messaging architecture and core audience personas through qualitative and quantitative research, strengthening brand positioning and informing broader marketing and user acquisition strategy.
Educational Advancement
From August 2013 to May 2015, I earned a master’s degree in Strategic Public Relations at the University of Southern California. During this time, I completed four internships with top-tier marketing and PR firms in LA and London, gaining invaluable experience in the field.
ID Public Relations
Los Angeles, CA • January 2015 - May 2015
Allied Integrated Marketing
Los Angeles, CA • September 2014 - December 2014
Premier PR
London, UK • May 2014 - August 2014
MPRM Communications
Los Angeles, CA • January 2014 - May 2014
ZBS Group was a British-Bulgarian company specializing in fashion retail and retail real estate, managing projects and franchises for brands such as French Connection, Mexx, Oasis, Warehouse, OVS, Peacocks London and Labels for Less.
- Case Studies
Marketing & PR Manager
September 2011 - July 2013
Responsibilities & accomplishments:
- Multi-Brand Marketing & PR Leadership
Led integrated marketing and PR strategy for 10+ international consumer retail brands, overseeing brand positioning, messaging, campaign execution and performance optimization across digital and traditional channels. - Spokesperson & Media Relations
Served as an official company spokesperson, leading press conferences, media interviews and other public-facing engagements to strengthen brand visibility and communicate key corporate and product narratives. - Marketing Analytics & ROI
Developed and implemented a customer lifetime value (CLV)-based attribution model, improving marketing investment decisions and increasing return on ad spend (ROAS) by 20%.
Polina Fashion was a boutique, yet dynamic, NYC-based agency, blending public relations and event management to elevate fashion, retail, and lifestyle brands.
Assistant Publicist
New York, NY • May 2009 - August 2011
Responsibilities & accomplishments:
- Fashion & Lifestyle PR
Executed public relations and communications campaigns for high-end fashion and lifestyle brands, supporting media relations, brand messaging, events and audience engagement initiatives. - Securing Media Coverage
Secured earned media coverage across broadcast, print and digital outlets, including Dancing with the Stars, TODAY, Vogue, InStyle and the New York Post. - Campaign Coordination
Coordinated campaign rollouts across editorial, production and client teams, ensuring consistent brand messaging and timely execution across multiple concurrent initiatives.
The Fashion Reporter was a digital publication spotlighting the latest news, trends and personalities shaping New York’s fashion scene. In addition to editorial coverage, it produced exclusive VIP events during Fashion Week and other marquee moments throughout the year.
Event Coordinator
New York, NY • December 2008 - May 2009
Responsibilities & accomplishments:
- VIP Event Production
Executed high-profile VIP events and campaigns, managing logistics, guest experience and brand activations. - Sponsorships & Media Relations
Secured sponsorships and media coverage while overseeing guest lists and targeted outreach. - Editorial & Brand Content
Edited editorial content to strengthen clarity, consistency and brand voice.
Education
University of Southern California
Master of Arts
Strategic Public Relations
Annenberg School for Communication
Los Angeles, CA
Adelphi University
Bachelor of Arts
Communications / Journalism
Minor: English
Honors College
Garden City, NY
Areas of Expertise
I’m an expert in crafting and executing PR strategies that amplify brand narratives and foster strong media relationships.
I’m skilled in securing high-impact coverage across top-tier media outlets, enhancing brand visibility and reputation.
I have a proven track record in managing high-stakes situations with precision and poise.
I’m adept at developing and implementing crisis communication plans that mitigate risks, protect brand integrity, and restore public trust.
I have years of experience in strategically managing internal and external communications to align with corporate goals and enhance stakeholder engagement.
I deliver clear, consistent messaging that strengthens company culture and brand perception.
I’m used to driving brand growth through innovative marketing strategies that resonate with target audiences.
My expertise lies in creating and executing campaigns that build brand equity, increase market share, and deliver measurable ROI.
I thoroughly enjoy leading the creative vision from concept to execution, ensuring brand consistency across all touch points.
I’m skilled in guiding multidisciplinary teams to produce compelling content and experiences that captivate and engage audiences.
I’m an expert in driving measurable results through data-driven performance marketing strategies.
I’m skilled in optimizing campaigns across multiple channels to maximize ROI and achieve business objectives.
I’ve become a specialist in crafting targeted email campaigns that drive engagement and conversions.
I’m proficient in segmentation, automation, and personalization to deliver compelling messages that resonate with audiences.
I’m proficient in optimizing organic and paid search strategies to enhance visibility and drive traffic.
My expertise in keyword research, on-page optimization, and bidding strategies leads to achieving top search rankings and high ROI.
I’m a strategic thinker with expertise in developing content that educates, engages, and converts.
I have over a decade of experience in creating content calendars, managing production, and optimizing distribution to align with business goals.
I’m an expert in OKR (Objectives and Key Results) planning and development, aligning team efforts with organizational goals.
I pride myself on setting ambitious, yet realistic, targets and driving accountability to achieve measurable success.
I’m able to effectively leverage social platforms and influencer partnerships to amplify brand reach and engagement.
I have vast experience in creating and executing campaigns that drive brand awareness, loyalty, and conversion.
I take a data-driven approach to improving marketing performance through rigorous research and A/B testing.
I’m skilled in designing experiments, analyzing results, and implementing insights to enhance campaign effectiveness.
I’m adept at transforming complex data into actionable insights through advanced data analysis and business intelligence techniques.
My experience with data allows me to drive strategic decision-making and optimize marketing outcomes.
I’m proficient in crafting persuasive and engaging copy that captures brand voice and drives action.
I have experience writing across multiple formats, including web, email, social media, and print.
I’m a creative professional with a strong eye for design, skilled in creating visually appealing graphics and user-friendly web designs.
I’m proficient in design tools and web development platforms, ensuring cohesive and impactful brand presentations.
Technical Skills
PR & Communications Software
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Cision Advanced
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Muck Rack Advanced
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Meltwater Advanced
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RocketReach Advanced
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Prowly Advanced
Content Management Systems (CMS)
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Wordpress Advanced
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Elementor Advanced
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POEditor Advanced
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Substack Advanced
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Contentful Intermediate
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Shopify Intermediate
Design & Creative
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Adobe Photoshop Advanced
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Adobe Illustrator Advanced
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Adobe InDesign Advanced
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Adobe Premiere Pro Advanced
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Adobe Acrobat Advanced
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Figma Advanced
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Canva Advanced
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Lucid Intermediate
Productivity & Collaboration
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Microsoft Office Suite Advanced
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Google Workspace Advanced
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Slack Advanced
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Zoom Advanced
Project Management
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JIRA Advanced
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Confluence Advanced
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Monday.com Advanced
Social Media Management
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Meta Business Suite Advanced
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Buffer Advanced
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Hootsuite Advanced
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Later Advanced
Lifecycle Marketing & Automation
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Blueshift Advanced
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Braze Advanced
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MailChimp Advanced
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Drip Intermediate
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HubSpot Intermediate
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Salesforce Marketing Cloud Intermediate
SEO Platforms
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Google Search Console Advanced
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Ahrefs Advanced
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STAT Advanced
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Semrush Intermediate
Data Management & Analytics
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Amplitude Advanced
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GA4 Advanced
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SQL Beginner
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Adobe Analytics Intermediate
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Google Search Console Intermediate
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Snowflake Intermediate
AI
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ChatGPT Advanced
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Jasper Advanced
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Claude Advanced
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Perplexity Intermediate
Programming & Markup Languages
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Liquid Advanced
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Markdown Advanced
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HTML Intermediate
User Testing Tools
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Lyssna Advanced
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Maze Advanced
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UserTesting Advanced
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Hotjar Intermediate